Tag Archives: Target Audience

To hell with target audience

This is wild, this is brilliant. It cares not for its target audience.

This is what I like about the 1970s (maybe this clip happened in the late ’60s but its spirit didn’t really arrive in Australia until the early ’70s): things weren’t so pinned down. Popular entertainment relied on entertainers, not target market. The entertainer came first, not the vehicle. It’s why things are so empty now.

I’m working on teaching resources for a course called Write Simple Stories and it’s all about identifying the target audience first and going from there. I agree that this is a good course of action if one is writing a training video about how to operate a fire extinguisher. But it’s killing entertainment.